The model, stated plainly
This publication has two revenue lines and no others. Both are described here in full, including their prices, because a commercial model that cannot be published is a commercial model that should not exist.
Neither line touches editorial. No payment buys a mention, a position, a link, an emphasis, a delay or a removal. The list of what we refuse at any price is at the bottom of this page and it is not negotiable.
1. A labelled sponsor line in the newsletter
Our newsletter carries one sponsor line per issue. It appears in a bordered block labelled SPONSOR, in different type from the editorial, at a fixed position after the editorial content rather than within it.
| Item | Detail |
|---|---|
| Format | One block, up to 45 words, one link, one line of advertiser identification |
| Position | After all editorial content, never between articles, never in the header |
| Labelling | Bordered, headed SPONSOR, in the label typeface, never styled as editorial |
| Rate | £450 per issue, or £1,600 for four consecutive issues |
| Frequency | Maximum one sponsor per issue. No exceptions and no second slot at any price. |
| Copy approval | We write nothing for the sponsor and we edit only for the labelling rules and the refusals below |
| Editorial influence | None. Sponsors see the issue when subscribers do. |
A sponsor is never mentioned in editorial, never linked from an article, and never given a right of reply, a preview or advance notice of coverage.
2. A paid listing tier, restricted to verifiable facts
The register is a directory with an unusual restriction: an entry may contain only facts that a reader can independently verify against a public register or a regulator. Nothing else may appear, at any price.
| Item | Detail |
|---|---|
| Permitted fields | Surgeon name as recorded on the GMC register; GMC reference number; specialty as recorded on the specialist register; date of entry to the specialist register; RCS England cosmetic surgery certification where held, and in which areas; regulator registration of the premises, with the registration reference; the regulator's most recent published overall rating where one exists; association membership where verifiable at source |
| Prohibited | Prose, marketing copy, adjectives, photographs, before-and-after images, prices, offers, claims, patient testimonials, star ratings, awards, technique names, brand names |
| Order | Alphabetical by surname. Always. There is no premium position, no featured tier and no way to be listed higher. |
| Verification | Every field is checked by us against the relevant public register before publication and re-checked annually. A field we cannot verify is not published. |
| Rate | £240 per surgeon per year. One price, no tiers. |
| Removal | An entry is removed immediately and without refund if any field becomes inaccurate, if registration lapses, or if a restriction is recorded on the GMC entry |
| Editorial effect | None. A listing does not produce editorial mention and cannot be referenced in an article. |
Because entries contain only register facts, the register cannot function as a recommendation and is not one. It is a convenience that saves a reader from doing the same lookups themselves, and it says nothing at all about whether any listed surgeon is right for them. See the register.
What we refuse, at any price
The following have been offered to publications in this sector and are refused here without negotiation.
- Lead generation of any kind. No enquiry forms, no callbacks, no contact details passed to a provider, no commission on a booking, no referral fee. The reasoning is at about.
- Any ranking, league table, best-of list or comparison of providers. At any price, for any reason, including a ranking based on criteria we would be paid to define.
- Sponsored, advertorial or provider-supplied articles, however labelled.
- Editorial links to providers. The one link on this site was placed editorially before any commercial relationship existed and is disclosed on its own page.
- Payment to be quoted, mentioned, cited or described.
- Payment to remove or soften accurate material. We will also disclose that such a request was made if we are asked.
- Advance sight of articles by any provider, association or advertiser.
- Advertising for surgical procedures, including in the newsletter sponsor slot.
- Any promotion of surgery abroad, packages, medical travel or treatment bundles.
- Any promotion of finance, credit or payment plans for cosmetic surgery.
- Time-limited offers, discounts or promotional pricing in any commercial slot on this site.
- Affiliate links of any description.
- Display advertising and programmatic advertising.
- Advertising or listings from unregistered premises or from anyone not on the GMC register.
Why publish the rate card at all
Because a reader assessing whether to trust a publication in this market needs to know how it is paid, and a vague statement about supporting independent journalism is not an answer.
Publishing the rates, the formats and the refusals means the model can be checked against what appears on the site. If you ever see something here that contradicts this page, it is a breach of our own policy and we would like to hear about it at contact.
Commercial enquiries
Enquiries about either line go through the contact page and are handled by the commercial side of Northbank Media, which has no editorial role. Editorial staff are not told who has bought a sponsor line or a listing.